Sports tourism refers to travel undertaken by individuals or groups specifically to participate in or observe sporting events. This type of tourism can involve traveling to attend major sporting competitions, such as the Olympics, World Cup, or other professional and amateur events. It also includes trips centered around activities like skiing, golfing, cycling, or participating in marathons and other sporting events. Sports tourism can enhance the local economy by attracting visitors who spend on accommodations, dining, and related entertainment, while also promoting the host destinations. In essence, it combines the passion for sports with the travel experience, catering to both active participants and enthusiastic spectators.
The sports tourism market is expected to grow by $701.6 billion from 2025 to 2029, showcasing a CAGR of 12.9%. Travelers increasingly seek immersive experiences, enhanced by advancements in virtual…