Groundbreaking partnership between Greece’s ECOSEP and India’s Tata Elxsi integrates AI and ML into sports medicine. Collaboration aims to provide precision diagnostics, customized treatments, and an advanced injury prevention warning…
Tennis innovates with the Hawk-Eye System, replacing human line judges with Electronic Line Calling Live for accurate calls. Baseball experiments with the Automated Ball-Strike system or "robot umpires," testing its…
Sports are evolving beyond the field, with athletes like Naomi Osaka and Shohei Ohtani becoming influential media figures through personal branding and technology. Naomi Osaka uses her platform to advocate…
The FIA has introduced the AI Safety Camera (AISC) system at the 2025 FIA European Rally Championship to enhance spectator safety at rally events. Developed in collaboration with Croatian start-up…
"AI Advantage" is a groundbreaking program merging sports innovation with Microsoft's AI technology, aiming to transform the sports industry. The initiative emphasizes elevating women's sports through AI, capturing and analyzing…
Quickplay's Shorts software revolutionizes sports broadcasting by delivering instant, AI-crafted highlights during live events. Powered by TwelveLabs' AI, the tool analyzes video in real-time to create engaging, moment-specific content. Debuting…
Robotics and AI are revolutionizing sports by enhancing, not replacing, human performance. Robotic partners in training provide precise simulations for athletes, improving accuracy and safety. AI-driven motion analysis offers real-time…
Las Vegas will host NAB 2025, where Microsoft will showcase its latest advances in AI and cloud computing. Microsoft aims to redefine athlete performance, broadcasting, and fan engagement through its…
Sports analytics are rapidly transforming with technological advancements, reshaping stadiums, training, and fan interactions. AI-powered analytics and automation are revolutionizing team strategies, preparation, and execution. The market outlook for sports…
The FIA has launched a campaign to eliminate abusive language from Formula 1, aiming to improve the sport's code of conduct amid mixed reactions. Guenther Steiner stands as a vocal…