Perplexity AI partners with Lewis Hamilton, merging AI technology with Formula 1 racing. The collaboration highlights Hamilton's global appeal and Perplexity's AI capabilities. Hamilton's helmet now features the Perplexity logo,…
Ireland has emerged as a key player in sports technology, driven by local talent and strategic backing from Enterprise Ireland. Hexis, a nutrition app for athletes, exemplifies this growth by…
Artificial intelligence (AI) is revolutionizing sports management in Africa, promising enhanced athletic performance and economic growth. Africa gears up for major AI-supported events like the 2025 Africa Cup of Nations,…
Morocco will host the 2025 Africa Cup of Nations (AFCON), amidst a technological revolution led by AI. AI is transforming sports experiences with personalized stadium journeys and efficient logistics at…
AI's potential integration in boxing could enhance fighter safety by analyzing techniques and health impacts, acting as a "virtual coach." Dr. Kamran Mahroof from the University of Bradford champions AI's…
Referees in sports are critical, yet human errors often lead to controversial calls and fan dissatisfaction. The NBA faced a significant scandal with Tim Donaghy, highlighting ongoing issues with officiating…
PSA introduces an AI-powered card scanning feature that revolutionizes the card grading experience. The app uses advanced algorithms, trained on nearly 40 years of data, to swiftly identify cards and…
Artificial intelligence is transforming the sports industry by enhancing athlete performance, injury prediction, and fan engagement. Mishcon Sports Law Academy's event, Game Changer: The Rise of AI in Sport, aims…
The FIA has launched an initiative to eliminate abusive language from Formula 1, sparking widespread debate. Critics argue the move could undermine the authentic and emotional nature that defines the…
Sporttotal faces insolvency, impacting its ambitious AI-driven sports broadcasting projects. High-profile investors include Jürgen Klopp and Dirk Nowitzki, cementing its pioneering status in sports tech. The company's technology uses AI…